What is a Business Intelligence Analyst and What Do They Do?

Business Intelligence (BI) analysts are professionals who are responsible for collecting and analyzing data to support a company’s decision-making process. They use various BI tools and technologies to collect and analyze data from various sources such as sales, marketing, financial, and operational data. The goal of a BI analyst is to turn this data into actionable insights that can help companies make better decisions and achieve their business objectives.

Business Intelligence Analyst
Business Intelligence Analyst

Responsibilities of a Business Intelligence Analyst:

  • Collecting and integrating data from various sources
  • Analyzing data using BI tools and technologies
  • Creating reports and dashboards to visualize data and insights
  • Communicating findings and recommendations to stakeholders
  • Collaborating with cross-functional teams to identify business needs and opportunities for improvement

Skills required for a Business Intelligence Analyst:

  • Strong analytical and problem-solving skills
  • Proficiency in data visualization and reporting tools such as Tableau, PowerBI, or QlikView
  • Knowledge of data warehousing and data modeling concepts
  • Familiarity with SQL and programming languages such as Python or R
  • Excellent communication and collaboration skills

Education and Career Path for a Business Intelligence Analyst:

  • A bachelor’s degree in a relevant field such as computer science, information technology, or mathematics is usually required for this role.
  • Some BI analysts may also have a master’s degree in business administration (MBA) or data science.
  • Many BI analysts start their careers as data analysts or data scientists and then specialize in business intelligence.
  • Professional certifications such as Microsoft Certified: Power BI Developer Associate or Tableau Desktop Specialist can help improve an individual’s job prospects and salary.


In conclusion, Business Intelligence Analysts play a crucial role in helping companies make data-driven decisions. With the increasing importance of data and analytics in the business world, the demand for BI analysts is expected to grow. Those who are interested in pursuing a career in BI should develop the required skills, education, and experience to succeed in this field.

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