When it comes to advertising on Google Ads, choosing the right campaign type can make a big difference in your overall success. One campaign type that you might consider using is the “Search Network Campaigns with Display Opt-in” campaign type. Here’s why.
First, it’s important to understand what this campaign type actually is. Essentially, it allows you to run ads on both the search network (Google search results pages) and the display network (websites that partner with Google to show ads) at the same time. This can be beneficial for a few reasons.
One reason to use this campaign type is that it allows you to reach a wider audience. By showing your ads on both the search and display networks, you have the potential to reach people who may not have found your business otherwise. This can be especially helpful if you have a new or niche business that people may not be actively searching for.
Another reason to consider this campaign type is that it can help you increase brand awareness. When people see your ads on the display network, even if they don’t click on them, they may still become familiar with your brand. This can be beneficial in the long run as they may be more likely to click on your ads or search for your business in the future.
Additionally, the search network campaigns with display opt-in campaign type can be helpful if you want to run remarketing campaigns. Remarketing allows you to show ads to people who have previously visited your website, and by using this campaign type, you can show those ads on both the search and display networks.
Of course, there are also some potential downsides to using this campaign type. For one, it can be more difficult to manage and optimize, since you’ll be running ads on two different networks at the same time. Additionally, the cost per click (CPC) on the display network is often lower than on the search network, but the conversion rates may also be lower.
Overall, whether or not you should use the search network campaigns with display opt-in campaign type will depend on your specific business goals and advertising budget. However, it’s worth considering as an option if you want to reach a wider audience, increase brand awareness, or run remarketing campaigns. Just be sure to monitor your campaign performance closely and make adjustments as needed to ensure the best possible results.